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By 2007, Naomi Lawrence and Richard Arkenstone were convinced many key innovations in global development weren’t getting the attention they deserved.
Believing there had to be a better way to do aid, they started an experiment. In March 2010, they invited any social entrepreneur to pitch his or her earth-changing idea at the World Conference Hall. The 100+ participants ranged from a group of ABC scientists to a woman who’d never before left her Kenyan village.